Antoinette Clarke '94

Antoinette Clarke '94

Antoinette Clarke is an Emmy award winning television producer and branded entertainment executive. She currently serves as the vice president of branded entertainment and media innovation at CBS Network. 

Antoinette has been working in television for almost two decades. She began her career as a production assistant in 1999 and was determined to quickly work her way up to producer. From 2001-2006, she was a producer at CBS Paramount Domestic Television, where she worked on the the nationally syndicated daytime talk show, "The Montel Williams Show".. Ms. Clarke produced everything from breaking news, human interest, celebrities, pop culture and makeovers.

After leaving "Montel", Antoinette started working for Telepictures Production (Warner Bros.). Her first project with the company started in 2006 as a producer on the launch of a nationally syndicated daytime talk show, "Dr. Keith Ablow". Ms. Clarke was able to expand her producing skills while working on medical content.

Antoinette then moved on to work as coordinating producer on another nationally syndicated daytime talk show, "The Tyra Banks Show", where she was labeled "The Ultimate Bells and Whistle Lifestyle Producer". While at "Tyra", she produced all of the fashion/beauty based shows, makeovers, special occasion, holiday extravaganzas and big events, and won two Daytime Emmys. This is also where Antoinette started to segway into branded integrations. She was responsible for producing and and securing millions of dollars in product giveaways.

In 2010, after 3 years at "The Tyra Banks Show", Antoinette was hired by SONY Pictures Television and Harpo as a supervising producer for the syndicated daytime show, "Nate Berkus". She was responsible for overseeing the production,,creation and development of the daily one-hour Entertainment/Lifestyle Show and worked closely with the executive producers and integration sales team. She also started to get more involved in branded integrations, even securing her own deals. Antoinette has also worked at the nationally syndicated daytime talk show, "Rachel Ray" and the VH-1's reality show, "A Night with..." as a producer.

After 12 years of working in television production, Antoinette wanted to leverage her producing background and build on the exposure she had in marketing, branded entertainment and product integration to create a new career path. In 2011, she embarked on a new journey in the branded entertainment space where she secured a job with Martha Stewart Living, Omnimedia, Inc. as the Director of Broadcast Sales Integrations. Ms. Clarke was responsible for selling and creatively integrating products into weekly shows. She also worked with marketing and production teams to execute creative concepts and managed the day-to-day integration sales activities of the account executives. 

In 2012, Antoinette started working for CBS Network as the Director of Branded Entertainment and Media Innovation and within less than two years was promoted to Vice President. She worked with the existing media client list and with the community of branded entertainment and PR firms to build a "new business" in the sales and production of customized, branded content for CBS daytime. She is responsible for ideation, pitching, selling, negotiating, developing and activating strategic branded content and advertising partnerships across multiple platforms for the CBS Daytime Slate of shows and specials. Antoinette uses her producing skills, creativity and love of content, trends and products to develop a custom creative segment based on specific brand goals and objectives. Antoinette has successfully increased the revenue stream and has made daytime integrations a viable and very lucrative business for CBS.

In her downtime, Antoinette takes DJ lessons, designs clothing with her twin sister and travels around the world. 

She holds a BA in English/Literary Studies from Skidmore College.